We explore technologies needed today for a more sustainable tomorrow: from means of communication, to those needed for work and play. That’s why innovation, research, and digital transformation are strategic levers we use to give value to the technological assets of our country, allowing it to grow responsibly.
Innovation is a key element in our Industrial Plan 2020-2023, confirmed in the Sustainability Plan 2024-2027 and also identified in our Sustainability Strategy.
We aim to contribute to the sustainable growth and digitalisation of our country through technological innovation and evolution. Our strategy establishes the areas and priorities to focus on, and includes all main sections of the company.
Our commitment to innovation can be summarised in three main objectives:
We invest in technological evolution and digital transformation projects, in order to:
Additionally, we intend to offer a state-of-the-art service to our clients and to the entire country.
In Rai Way, the innovation and evolution of our abilities are key factors for the development of new business models allows us to create totally sustainable value for our stakeholders.
That’s why we’ve adopted an Open Innovation approach, based on the research of synergy with the external ecosystem of universities, start-ups, research entities, large consultancy firms, and supply companies.
Aware that innovation is a strategic lever for the company's business and future, we direct our energies towards three main areas of sustainability:
5G Audiovisual Broadcast Broadband Network is the project with which we won the Ministry of Economic Development (now MIMIT) tender “5G AUDIOVISUAL 2022” on July 18,2022,obtaining funding of 1 million euros.
The complexity and high degree of innovation of the project were achieved thanks to the contribution of the 11 partners of the aggregation of which Rai Way was the lead partner.
The project, which ended in July 2023, aimed to test innovative technologies based on 5G networks in the audiovisual content production and distribution sector.
In the area of audiovisual production, 3 innovative use cases were realized involving the use of 5G Private networks in a multistage live jazz concert with synchronous contribution from the musicians present in different locations, VR360 live immersive shooting of cultural events, content creation in a virtual environment created in the Metaverse, and more.
The project also included the distribution of live content in the cities of Palermo and Turin relying on 5G Broadcast and Broadband architectures and innovative technologies for enjoyment on mobile devices, in indoor scenarios and in the automotive environment.
The distribution of audiovisual content to the user in 5G Broadcast mode took place on the 700 MHz frequencies granted by MIMIT for the purpose and time of the experimentation.
The following have been part of the aggregation: RAI, with its Technological Innovation and Experimentation Research Center and the Turin TV Production Center, the City of Turin, Rohde & Schwarz, OpNet, the Milan Polytechnic, MainStreaming, Impersive, Kinecar, RETESETTE, La Sicilia Multimedia, as well as the collaboration with the Teatro Massimo of Palermo.
In accordance with the guidelines of our Industrial Plan, we are undertaking a challenging digital innovation process. We aim to implement an efficient and competitive operating model, based upon integrated business support systems across, the length of the value chain, as well as upon new flexible and digital work models.
Particularly, our journey to becoming a Digital Company includes:
For us, developing innovation means evolving the business model responsibly: as people, as a company, and as a country
